Monday, May 6, 2013

Homework_Blog_for_Weekof_05062013

Some of the social media headlines and tweets that caught my eye: This week social media was discussing a new service called ProPublica that uses people's photographs from places like Instagram to report on events like the Boston bombing. A centralized iReport can be useful to document well known events. Using GPS information to search public photos is a good idea to capture events as they unfold. I think that we are becoming more and more a share-able society. Like Professor Osbon mentioned in our first class there are two main kinds of social media users: 1 those that put everything out on the web to see without care or concern and 2nd are those that keep their privacy and information closed off and protected. I use a filter of what can someone do with this information or posting then go from there. I have all types of people connected to my Facebook so I keep my posts pretty conservative. I wouldn't want the pastor or my boss seeing inappropriate posts. I actually use it as a safeguard to force me not to post anything too stupid. The other article that caught my attention was that Brands should be using Twitter to engage their customers. The article talks about how effective Taco Bell is at engaging their customers with clever tweeting and playful banter. I mean it's tacos for goodness sakes so it shouldn't be too serous. Target's key is sounding human and not like a big box retailer. People already love the Target experience and Ads; now they will love to follow their tweets. Lastly Whole Foods uses Twitter to address issues for all to see. Fixing problems can definitely make customers loyal especially since some of them may have experienced the very same issue.

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